"It gets unfairly dubbed Simon Cowell's empire but, you know, it's just a really honest talent, family-entertainment show".
Morrison's record company are aggressively marketing the 21-year-old as a "raw", "honest" talent; a young, white, soul singer-songwriter who scorns the notion of celebrity and who turned to music to help him deal with a terrible childhood (drunken father, neglectful mother, serious illness and friends lost to drugs).
The third is developing an honest assessment of talent within the firm and making the most of that talent.
But, like them, he brought plain, honest-to-god talent to the job of news gathering, and learned to write by the simple expedient of doing it.
Let's be honest: the quality of talent has been patchy with more bum-notes than is wholly acceptable for Saturday teatime.
English sport is set up for honest yeomen, while outlandish talent is often treated like witchcraft.
Be honest about where your talents lie and be able to prove them, but first equip yourself: you must know what you're doing in the kitchen, starting with how to use a knife properly.
Honest external evaluation of current talent and a system to develop a rich talent pipeline are just two of the areas where diligent board involvement can make a big difference.
Although founded on honest food philosophies and serious talent, the Young Turks had astute marketing: the swaggering identity and the shrewd use of social media guaranteed column inches as well as bookings.
Balanced 3 energy: honest emotional expression, optimistic, literary talent, vivacious, cultivated, amusing, imaginative, well liked, magnetic.
Location, of course, played a part as well" – an honest Adebayo Akinfenwa after taking his talents to the Sands Industrial Estate and a grand unveiling with Wycombe.
