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That cuing turns out to enhance the team's ability to handle conflict, because members expect it and are not surprised when it surfaces". A more homogeneous team, in contrast, won't handle conflict as well because the team doesn't expect it.
While one segment can have a certain level of empathy when developing products for others, we have seen time and again how having a homogeneous team can result in designs biased toward that particular group.
Likely because many firms have done well historically with a homogeneous team, so there isn't a sense that adding new people would make things better.
They put off the work of figuring out culture and organization by relying on a homogeneous team where everyone thinks and acts basically the same way.
Similar(56)
But homogeneous teams do little to enhance expertise and creative thinking.
It follows, then, that one common way managers kill creativity is by assembling homogeneous teams.
Homogeneous teams often reach "solutions" more quickly and with less friction along the way.
Research has shown time and again that diverse teams outperform homogeneous teams.
To understand why homogeneous teams have worse investment outcomes, it's critical to determine exactly when decision making suffers.
In particular, the efficiency of heterogeneous teams decreases after a firm-level conflict, whereas homogeneous teams can improve their performance.
These teams came up with better ideas than homogeneous teams — but only if they'd been explicitly told to try to take the perspectives of their teammates.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com