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Using off-the-shelf hardware, SafeHouse aims to disrupt the home security space.
SimpliSafe was one of the first modern startups in the home security space.
This is likely to be a bit of a black eye from Amazon, as the company looks to bolster its presence in the home security space.
Steady releases could definitely help Ring hold its own against competitors like August, and even leapfrog some companies like Nest that once looked poised to make a strong showing in the home security space.
Or maybe, unlike more naive hardware startups, the Cocoon team are actually being realistic — though the smart home security space could look a lot different in a year's time.
Amazon has positioned itself in the smart home security space as more than just a reseller of third-party devices — although it sells those, too — with acquisitions of the smart doorbell startup Ring and the smart camera and doorbell startup Blink.
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In the home security camera space there are a fair few options to choose from already — such as the likes of Dropcam — recently bought by Nest (itself owned by Google) for $555 million.
Crowdfunding platforms have made popular hits out of intelligent coolers and customizable smartwatches, but the top venture-backed companies have been centered around the home automation and security space.
But it has become a market leader in the emerging connected security space, courtesy of its smart home locks and door bells.
Smart-lock developers and home security companies also have been putting resources into the space, alongside a number of venture investors.
Why home security?
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