To increase connection with consumers, he says, CMOs need to think holistically about the value their brand will deliver to customers and integrating messages "across business units, geographies and functional groups".
They look at repurchase rates as one of the principal indicators of client loyalty, but not the only one, and measure their marketing campaigns more holistically against lifetime value, cohort, NPS and repurchase rate.
Phi Beta Kappa took particular notice of our work with employers throughout the state, our outreach to college and high school students, and our efforts with the media to more holistically present the value and power of the liberal arts.
And while men who cheat are of course the guilty party, this also requires a commitment on the part of women to help create a more dignified culture where men value women holistically and not just body parts.
"There is a value in thinking holistically about creating an environment to foster good journalism," he said.
The framework synthesizes concepts from dynamic network optimization, decision theory, and scenario analysis to holistically manage exogenous uncertainty and value ship system changeability.
He assured me that Starbucks "thinks holistically about prices and about the total value it provides its customers," and said it certainly was aware that it was raising the tall coffee price in Manhattan to $2.01.
Each of the individual substudies will be reported separately, but there is considerable value in bringing the learning from them together holistically.
This article contributes to current IL research methodologies and can be of value for LIS researchers and practitioners who wish to holistically gain deep insight into phenomena through case study research.
And we're going to start looking holistically at the way we create things and will look to shared valued principles, kind of like what Harvard guy Michael Porter is talking about now in doing business.
