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This is an interesting turn of events, considering that last week, Apple spent some time explaining why its own numbers were not actually very strong, citing in part users holding off purchasing until the next iPhone comes out, as well economic slowdown and the other issues.
Are you in the midst of losing weight and as a result are holding off purchasing new clothes in order to save time and money?
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I'd hold off purchasing, until either spreads widen still more or an economic resurgence is in sight.
Let me demonstrate this concept further with a fictitious illustration -- Sally has made a resolution to lose weight and has decided to hold off purchasing new clothing until she is at her ideal weight, which may take up to 9 months perhaps longer.
And customers are leaving it later than ever in the now annual game of chicken with retailers, holding off purchases and waiting for stores to panic about their stock levels and slash prices.
"Demand for tablets slowed due to ongoing economic uncertainty and consumers holding off purchases in anticipation of multiple new models, like the iPad Mini, during the upcoming Q4 holiday season," writes Peter King, Director at Strategy Analytics.
"The assumption has been that people are holding off purchases, but the nice thing about having the desperately hard months like this is that it's just helping to build more pressure into this pent-up demand, which is eventually going to release," Bell says.
Indeed, ARM's rival Intel last week reported a five percent increase in revenues to $13.5 billion but also noted that it saw a slowdown in sales due to people holding off purchases until the release of Windows 8. ARM also noted that processor royalties grew 14percentt year-on-year compared with a decline in industry revenues of 7percentt.
Atwal said that the slowdown in sales principally came as consumers held off purchases.
Japan's 11 automakers said car sales at home shrank for a fourth consecutive month in December as the country's slowing economy prompted consumers to hold off purchases.
Consumers have learned the game and hold off purchases to force even bigger profit-killing discounts.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com