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First of all, the code requires advertisers to hold proof for "claims that are capable of objective substantiation".
Ford's story is mostly substantiated indirectly, but it does have substantiation.
It added: "We reminded BT to ensure they held robust documentary evidence to prove all claims capable of objective substantiation". BT said it was "disappointed" by the ASA's adjudication and said there was "certainly no intention to mislead".
"We told the Church of Scientology International to ensure they held adequate evidence for any claims that viewers were likely to regard as objective and capable of substantiation".
Data Integrity and Substantiation.
But he offered little substantiation.
Both depictions, however, lack credible substantiation.
Federal law does not require ad substantiation; it prohibits falsity.
Other bits of substantiation are even less plausible.
To make such assertions without substantiation is irresponsible.
Evidence in substantiation in Afghanistan law and Islamic jurisprudence.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com