Its most popular ride, the Thursday Night Social Ride, attracts around 500 cyclists, who hobnob on-the-go to locations including swimming holes and patio bars, for some truly active socialising.
After all, Mr Schröder, who turned 55 on April 7th, has always been something of a quick-change artist, puffing cigars with his pals the bosses one moment, hobnobbing on the shop-floor the next, his brow furrowed with concern for those on small incomes.
By early in the fourth quarter, Cosby, a former minor league baseball player, was hobnobbing on the Texas sideline with Jeter, who was mildly booed when he appeared on the stadium's big-screen television.
You don't have to worry about the credentialing procedures that now define the traditional high arts, like getting a master's degree from a well-connected art school or hobnobbing on the writer-retreat circuit.
Still, hobnobbing on the Twittersphere can invite trouble.
Indeed, none of the tightly-buttocked socialites hobnobbing on the dance floor seemed to be imbibing anything more than mini macaroons and Elderflower cocktails.
For one thing, publishers are pushing authors to hobnob with readers on Twitter and Facebook in the hope they will sell more copies.
This was my third straight convention after Long Beach and Minneapolis, and I purposely did a lot less hobnobbing to focus more on the presentations and local attractions.
He then rocked back, sucked on a HobNob and placed hobnail boots on the desk.
"My bewilderment quickly turned to anger," Loeb wrote, "when I saw the crowd seeking autographs from the Olsen twins just below the private box that seemed to be occupied by Mr. Dreimann and others who were enjoying the match and summer sun while hobnobbing, snacking on shrimp cocktails, and sipping chilled Gewürztraminer".
HobNob, in its third year on the market, has been created "to fulfill the needs of millennial consumers," Mr. Steffanci says.
