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Burgundy and Bordeaux are historic benchmark wines.
The bombing of Dresden was a historic benchmark that demonstrated the power of strategic bombing.
The Million Man March bested the March on Washington of 1963 in turnout but otherwise fell far short of that historic benchmark.
By the time I had some money and the inclination to splurge on wine, these historic benchmark wines had become absurdly, ridiculously overpriced.
If truth be told, what actually astonished me this week was how little attention was paid to another historic benchmark: the 150th anniversary of the Gettysburg Address.
Max Gladwell recently initiated the #EcoMonday follow meme as a way to connect and organize the Green Twittersphere. 3. Visit White House 2.0: Inside of its first 100 days, the Obama administration has managed to set the historic benchmark for government transparency and accountability.
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It's another historic New York benchmark that will be largely overlooked in a city where the past typically takes a back seat in the frenzy to capitalize on the present and seize the future.
With unemployment, auto sales, home foreclosures and consumer confidence all benchmarking historic levels of distress, news outlets are hardly making it up.
On Tuesday, Goldman cheered its new membership in the Dow, saying in a statement that it was "pleased to join this historic and significant market benchmark".
"We are pleased to join this historic and significant market benchmark, and remain dedicated to delivering value for our shareholders as a member of the Dow 30," Goldman said in a statement.
In a recent submission to the BBC Trust, UTV said the number of hours 5 Live Sports Extra broadcasts should be "clearly defined" and "benchmarked against historic levels" dating back to the part-time station's launch in 2002.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com