Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
his firm
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "his firm" is correct and usable in written English.
It can be used to refer to a business or company owned or operated by a male individual. Example: "After years of hard work, he finally established his firm, which specializes in environmental consulting."
✓ Grammatically correct
News & Media
Formal & Business
Alternative expressions(5)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
59 human-written examples
(His firm was called Tungstalite).
News & Media
His firm answer was no.
News & Media
His firm, Drexel, went out of business.
News & Media
This idea won his firm the bid.
News & Media
His firm is a start-up.
News & Media
She joined his firm that same year.
News & Media
His firm works on similar principles.
News & Media
His firm has won many awards.
News & Media
Last month, his firm sought bankruptcy protection.
News & Media
is his firm answer.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
1 human-written examples
Who knows --his firm declined to provide actual figures.
News & Media
Expert writing Tips
Best practice
Consider the specific connotation you want to convey. While "his firm" is generally acceptable, alternatives like "his company", "his business", or "his practice" may be more appropriate depending on the nature of the entity.
Common error
Avoid using "his firm" when referring to a company owned or led by a woman. Use "her firm" instead to maintain accuracy and avoid misgendering.
Source & Trust
89%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "his firm" functions as a possessive noun phrase, where "his" is a possessive pronoun indicating ownership and "firm" is a noun referring to a business or company. Ludwig AI confirms its grammatical correctness and usability.
Frequent in
News & Media
60%
Formal & Business
25%
Encyclopedias
5%
Less common in
Science
3%
Reference
2%
Social Media
0%
Ludwig's WRAP-UP
In summary, "his firm" is a grammatically sound and frequently used phrase to denote a company or business owned or run by a male individual. As Ludwig AI indicates, it is versatile across diverse contexts, particularly in news and business reporting. When crafting your content, be sure of using the right gender pronoun and consider variations like "his company" or "his business" to enrich your writing. The phrase is considered neutral and is widely found in authoritative sources.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
his company
Replaces "firm" with "company", a more general term for a business organization.
his business
Substitutes "firm" with "business", emphasizing the commercial aspect.
his organization
Replaces "firm" with "organization", suitable when referring to a structured group, not necessarily commercial.
his enterprise
Uses "enterprise" instead of "firm", conveying a sense of ambition and undertaking.
the company he owns
More descriptive, specifying ownership of the company.
the business he runs
Highlights his management role in the business.
his practice
Replaces "firm" with "practice", common for professional services like law or medicine.
his establishment
Substitutes "firm" with "establishment", suggesting a more formal or long-standing entity.
his venture
Replaces "firm" with "venture", implying a new or risky business undertaking.
his operation
Substitutes "firm" with "operation", focusing on the functional aspect of the business.
FAQs
What does "his firm" mean?
"His firm" refers to a business, company, or organization that is owned or operated by a male individual.
When should I use "his firm" instead of "his company" or "his business"?
While all three terms are generally interchangeable, "his firm" is often used in more formal or professional contexts. "His company" and "his business" are more general terms and can be used in a wider range of situations.
What are some alternatives to "his firm"?
You can use alternatives like "his company", "his business", or "his organization" depending on the context.
Is it correct to use "his firm" when referring to a female-owned company?
No, it is not correct. You should use "her firm" to accurately reflect the owner's gender.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
89%
Authority and reliability
4.5/5
Expert rating
Real-world application tested