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Highly satisfied customer stick to the brand he/she likes.
Consumers who are emotionally connected to a brand are worth two times more to a business than the average highly satisfied customer.
Marketers will be increasingly accountable for communicating this action by finding creative ways to infuse it into the overarching brand narrative, driving deeper customer connections". "Consumers who are emotionally connected to a brand are worth two times more to a business than the average highly satisfied customer.
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The key takeaway: highly satisfied customers often have low emotional connection – and that represents both a problem and an opportunity.
99% of high-trust and values-based companies observe highly satisfied customers vs. 42% of top-down organizations.
Nearly 60% of the "highly satisfied" customers surveyed indicated that they felt those companies put their needs ahead of the companies' — and nearly 92% of those satisfied customers said their dollars would follow their feelings.
With a highly satisfied and loyal customer base, start-ups can scale fast and make progress towards excellence.
Most marketers, seeing that the customers are both highly satisfied, assume they'll behave similarly that they're equally likely to fly Virgin America again, recommend it to friends, and so on.
In fact, with over seven million downloads almost entirely from word of mouth, Flock enjoys a highly satisfied user base with consistently over 92% customer satisfaction, very strong net promoter scores, and an average of four hours of usage per day.
Customer satisfaction also matters, ForeSee added, noting that 67% of highly satisfied shoppers are more likely to return to the site and become loyal customers.
In a recent Consumer Reports survey, customers give credit unions a 93% "highly satisfied" rating compared to 69% for the four major banks.
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CEO of Professional Science Editing for Scientists @ prosciediting.com