It's artistic game playing, highly pleasurable up to a point.
He found that when listening to highly pleasurable music, the auditory system is strongly coupled to the brain's emotion and reward systems.
Assessment of emotional responses to music, particularly the ability for music to induce highly pleasurable feelings, has become a topic of interest to music researchers with practical implications for music composition, therapy, and marketing.
Their example involves a person, Brown, addicted to Plezu (a highly pleasurable drug).
Music, he writes in his 1997 book "How the Mind Works," is "auditory cheesecake" -- it just happens to tickle several important parts of the brain in a highly pleasurable way, as cheesecake tickles the palate.
I'm not sure what that amounts to – he seems to flirt with notions of reincarnation and a kind of transcendental consciousness – but it allows him to flow freely into imaginary futures and pasts, which is highly pleasurable for the reader.
However, it also has to be acknowledged that the literature consistently links piloerection with highly pleasurable experiences (Blood and Zatorre, 2001; Goldstein, 1980; Grewe et al., 2007a,b, 2009; Konečni, 2005), and the underlying stimuli are usually rated very high in liking (Grewe et al., 2007a; Panksepp, 1995; Rickard, 2004).
And for that, it makes for fine and highly pleasurable reading.
But remarkably enough, "Are the Rich Necessary?" is both a highly provocative and a highly pleasurable read.
"Our environment is absolutely filled with highly pleasurable foods that are also high in calories, high in fat, relatively cheap," Lowe said.
