It would probably not have involved a highly novel concept like Surge Theory.
While some novel ideas did poorly with the audience, some of the most successful videos were highly novel acts.
The products had been pretested with consumers to determine a correct ranking, and the best idea was also highly novel.
Because high novelty is a salient identity marker, authors' past recognition for highly novel work helps same authors' new highly novel work earn positive audience valuation.
Yet the same audiences may deem a contribution to knowledge valuable because it is highly novel.
Our recent work has led to some highly novel and illuminating findings.
There's a growing awareness among R&D managers that tapping the expertise of people in distant, analogous fields can yield highly novel solutions to innovation problems.
Being built from iron beams and cement, it was resistant to fire; it also incorporated that highly novel feature, an elevator.
Both these tendencies became manifest through the highly novel idiom of the period, sometimes even within the works of a single author.
To meet this aim, a set of highly novel Home Energy Management interfaces were co-designed and tested.
Highly novel ideas are subject to a higher risk of rejection by their evaluating audiences than incremental, "normal science" contributions.
