During this year's United States Open, for example, the beer maker Heineken sponsored the tennis tournament in New York, the television broadcast and video highlights posted on Twitter, including a remarkable 54-shot rally between Novak Djokovic and Rafael Nadal.
Today, it carries game previews, in-game highlights, post-game recaps, plus clips with news, analysis, fantasy football advice, and other content.
Each game will have its own event page on the Pac-12 site where you can check out previews, game highlights, post-game interviews, and other content.
Followers can also react to Highlights posts, as they can to any Skype post, with an emoji.
"Astronauts would later visit the asteroid and return samples to Earth," according to NASA budget highlights posted on the White House's Web site this morning.
But the network at least tried to engage the online audience to some extent with real-time video highlights posted to Oscar.com during the broadcast.
On its homepage, it will highlights posts from each of the categories, as well as one big write-up focussed on the hot discussion topic of the day.. .
There are other possible systems at work too: There appears to be a keyword alert that highlights posts which should be considered for deletion (this is separate from the keyword filter that prevents some posts from appearing altogether).
Instagram's photo and video-heavy feed especially lends itself to the negative social networking behaviors like envy spiraling, where users constantly compare themselves against the glamorous highlights posted by their friends.
Inspired by wabi-sabi, the Japanese philosophy exploring the relationship between imperfection and beauty, the Hiroshima-born Kuwata highlights post-war anxieties and the spiritual connection to the destroyed landscapes and buildings.
You can check out Day 1 highlights here and a Day 3 highlight post is coming soon.
