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An in-depth dig around all the new features is beyond the scope of Technophile, but here are some highlights: Apps! Office has caught the apps bug and third-party developers are already crafting widgets to add functionality.
It also highlights apps through its AppStar Awards.
iPhone highlights apps based on your personal context, such as time and location.
It also highlights apps based on quality, which is calculated according to true engagement, positive reviews, and the absence of spam reports rather than the number of installs.
The pen-optimized S Note (with its formula match and shape match features in tow) comes along for the ride, as is Samsung's S Suggest recommendation service, which highlights apps that Samsung has confirmed will play nice with the hardware in question.
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Now we're going to see a video highlighting apps that have changed people's lives.
The Play Store is going to highlight apps that can run on these cheap devices.
Other highlight apps for me include Huebble, which provides wrist-based control over your Philips Hue lighting system, and Twebble, which is a full-featured Twitter client on your wrist.
Apple is following-up on a redesign of the App Store on the iPhone, which changed the approach a little bit to highlight Apps with some editorial components and stories.
One of several incentive programs launched by RIM to attract developers for BlackBerry 10, Built for BlackBerry is meant to highlight apps that have "passed an added level of evaluation" and will receive extra marketing from RIM through several channels.
This is the first in a series of posts highlighting apps and their makers, both old and new, that have a compelling story.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com