The campaign is intended to highlight the camera's ability to instantly upload photos to the Web, something that an increasing number of cellphone cameras already do.
Social media platforms are steamrolling their old designs to highlight the camera and people's Stories.
That's why HTC put its "BoomSound" front-facing speaker system on display, highlighted the Ultrapixel camera with its low-light capabilities, and showed off the Sense 5 UI with its BlinkFeed automatic, live-updating content feeds.
The show's attraction was that it highlighted the rise of the camera phone as a totem of cool.
In 2009, two co-workers in a retail store highlighted how the camera would pan to follow a white face, but stop as soon as her black co-worker entered the picture.
After an affectionate introduction by her own mother, Tina Knowles, Beyoncé appeared as a crowned fertility goddess with her pregnant belly highlighted for the camera; at one point, her 5-year-old daughter, Blue Ivy, ran around her.
Much like Abraham Zapruder's highly-scrutinized home movie footage of President John F. Kennedy's assassination ushered in an age of TV media dominance in 1963, camera phone photos of on-the-spot happenings after the London terrorism incidents this July highlighted the increasing ubiquity of camera phones (See: Phones Offer Snapshot Of Terror).
They point to statistics published by the Department of Transport in 2005 which highlighted the virtues of speed cameras.
"You don't realize it once the game starts, because you're concentrating so hard, but when I saw the highlights, the camera panned to the stands and it was unbelievable who Man U. had sitting up there," he said.
However, he criticised its cameras as "junk" and highlighted the lack of software.
