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They do expect the BBC to deliver the highest quality programmes and services.
The BBC produces some of the highest quality programmes and services in the world.
In January 2011, Mark Thompson launched Delivering Quality First, a wide-ranging consultation with all BBC staff on how it can best deliver the highest quality programmes and content to audiences until the end of the Charter in 2017.
Delivering Quality First is the BBC's plan for how it can best deliver the highest quality programmes and content to audiences until the end of the Charter in 2017.
"I'm proud to say BBC One brought Britain together in 2012, it was at the heart of the UK and the action, but most of all it was the home of the highest quality programmes," he said.
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BBC One reaches three quarters of the population each week with high quality programmes that audiences love.
They do really high quality programmes at a large scale and they care about evidence.
BBC trustee for Scotland Bill Matthews said: "Last year the BBC had its busiest year in Scotland with some truly memorable, high quality programmes.
Internally I'm responsible for managing my team, and making sure they are motivated, trained and working effectively to deliver high quality programmes.
The last BBC annual report said the channel reached 29% of 16-34 year olds each week and "continued to deliver high quality" programmes and "very successful new comedies".
Everyone wants high quality programmes that are fresh, and original, and "punch through the schedules", but the current obsession with numbers at the expense of judgment works against that.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com