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Daily newspapers are still expected to generate the highest advertising income, an estimated $63.2 billion in 2004.
Especially in Saudi Arabia, which has the highest advertising rates in the Middle East, Ramadan prompts an avalanche of new dramas, comedies, talk shows and game shows.
When people are desperate for distraction even dressage has its place.Some worry that digital streaming will hurt the prime-time broadcasts that command the highest advertising rates.
"At AT&T, we have always adhered to the highest advertising standards," said the statement, which was issued by James Cicconi, the company's general counsel.
CNN's prime-time shows, which command its highest advertising rates, have been overtaken in the ratings by the scrappy, liberal MSNBC and far overtaken by the conservative Fox News channel.
The move was potentially risky for ABC, partly because "Grey's" has commanded the highest advertising rates in prime time, more than $400,000 for 30 seconds, according to a survey of media buyers conducted this fall by the trade publication Advertising Age.
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In view of that drop, advertisers have become less willing to pay high advertising rates for banners, forcing Web site publishers to scramble for other sources of revenue.
Higher advertising revenue was largely offset by higher newsprint expense and other costs.
Higher advertising revenue and payments from cable affiliates were the primary reasons.
The loss stemmed from higher advertising costs for new releases, MGM said.
The payoff in producing dramatic shows, they hope, is higher advertising rates and larger audiences.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com