And if you used higher quality brands than the ones she suggests, it might even qualify for the word delicious.
"I would visit a musical instrument store because they'll give you good advice and steer you toward high-quality brands," he said.
It is a rare Russian success story, thanks to high-quality brands and clever marketing, which was jazzed up by Tony Maher, the company's Irish-born chief executive, after he took over in 2006.
Scott Blake, vice president for marketing at Michelin North America, added, "All retailers have an opportunity right now to pick up business, but also to focus consumers on high-quality service and high-quality brands at a time when they're a little shaken".
In addition to upscale residential developments, CDC has millions invested in shopping centres across sub-Saharan Africa, including the huge Jabi Lake mall in Abuja, Nigeria,which aims to "meet the desires of sophisticated Nigerians wanting a compelling retail experience with leisure facilities and high-quality brands".
For example, it might be difficult to position a brand as "inexpensive" and at the same time assert that it is "of the highest quality". Brands that are positioned as nutritious and good tasting, powerful and safe, ubiquitous and exclusive, varied and simple include negatively correlated benefits.
Chinese deals in Europe as a whole rose from $2 billion in 2010 to $18 billion in 2014, according to research by Baker & McKenzie and the Rhodium Group, a law firm and a research outfit (see chart).Chinese firms are following an edict to acquire advanced technology and high-quality brands from abroad that the government laid down in its five-year plan of 2011.
Jiffy Lube locations pour several types of premium motor oil, including high-quality brands like Pennzoil.
Of course, there are plenty of high-quality brands on here.
