But the fact that the news did reach such high engagement for Twitter does signal that people are using the communications tool in record numbers.
And I have seen how publishers ability to offer unique content, formats and distribution that have proven high engagement for brands has opened up new revenue streams.
The Xbox and iOS devices represent the highest engagement for this kind of content, with around 14 plays per unique visitor on both, with Android coming up third with just 8.2 plays per user.
According to measurements by Influencer Marketing Hub, micro-influencers drive much higher engagement rates for content than do uber-celebs.
The company has managed to attract a customer base among small and medium-sized businesses precisely because it offers lower cost advisory services with higher engagement rates for employees, according to chief executive and founder, Shin Inoue.
The presumption that both scales do not measure what they are intended to do can be rejected both from a statistical but also from a contextual point of view, because individuals with a Christian affiliation had significantly higher engagement scores for CRP than those with other religious affiliations or none, while individuals with non-Christian affiliations had the highest scores for USP.
This adds a whole new level of contextual relevance to App Store discovery, however, and it also paves the way for higher engagement and rediscovery on apps that a user has already downloaded but may not always remember to use.
A recent pilot trial compared SmartQuit, an app teaching acceptance and commitment therapy, which uses mindfulness strategies, to the National Cancer Institute's QuitGuide app for smoking cessation, and found higher engagement and promising quit rates for SmartQuit [ 20].
Most social networks probably thank the Turks for their high engagement and for populating the content feeds and notifications of their fellow users.
