"They're probably the highest cachet gyms in the U.S. other than Equinox".
By pulling off this coup, Ford has infused his new line with the very highest cachet.
Good quality and high cachet cost money.
According to her calculations, the use of costly materials like marble and of high-cachet European appliances can augment the value of an apartment by $50 to $100 a square foot; a terrace or deck can add $100 a square foot; a four-star restaurant providing room service, $150.
The cars that killed the current T-bird are similarly priced, high-cachet sports cars, meaning everything from the Nissan 350Z to the Audi TT and the BMW Z4.
It's simply that most people are on the way to the pricier, higher-cachet Martha's Vineyard.
Apple is to some extent insulated from Chinese rivals' onslaught because it still has a high brand cachet among users - and a price to match.
It all reinforces the idea that color-blocked abstract painting can be friendly and approachable without losing its high-modernist cachet.
In a world of heart bypass surgery, angioplasty and beta blockers, maybe aspirin just doesn't have the high-tech cachet that patients want.
But in a fickle market, he said, the high-end cachet shifted to Japanese restaurants -- the food was less oily, the decor more hip -- and ultimately to Vietnamese and Thai.
The best independent films (and here I don't mean the multi-million-dollar, name-star projects of private financiers but shoestring movies, of six figures or much less, financed through Kickstarter or by friends and family or one's own wages) don't, for the most part, come adorned with high-art cachet or genre marketability.
