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Mr. O'Toole said the campaign was aimed primarily at United's "most frequent-traveling, high-yield customers," as well as at employees "who will enable United to deliver exactly what we're talking about.
Given the disproportionate contribution from high-yield customers, it would be financially irrational for the airlines not to take this into consideration". Airlines typically charge six to eight times as much for business class as for coach on long-haul, international flights, and two to three times as much for first class as for business class.
With the flight, Lufthansa aims to serve "mainly those high-yield business customers who book last minute and charge expense accounts for the ticket," says a consultant.
But around 2002, say authorities, Goldfinger decided to boost its volume by taking on a very different kind of customer: peddlers of high-yield ploys to investors.
They wooed customers with new high-yield savings accounts and certificates of deposit, and special Internet-only promotions.
They abandoned less profitable, low-income customers in favor of wealthier clients and high-yield investments.
Bank5 Connect gives customers the opportunity to earn an impressive rate on their high-yield checking account and reach their savings goals sooner.
Additionally, online banks have emerged as a source of high-yield certificates of deposit thanks to lower overhead costs that allow savings to be returned to customers in the form of higher interest rates.
Even high-yield municipals are vulnerable.
After all, high-yield -- a k a junk -- bonds pay higher yields for a reason.
High-yield returns fall.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com