Based on third-quarter customer response, AT&T is optimistic regarding continued strong iPhone 3G activations and is confident in the long-term value created by this investment in acquiring high-value, data-centric wireless subscribers.
To build a strong subscription business, as Thompson outlines, you need to regularly deliver a high-value product to the subscriber.
"They're pushing the subscriber base up by offsetting the loss of very high-value customers in markets where it's critical to build momentum now," said Charles S. Golvin, an analyst at Forrester Research.
This measure encompasses both the range and frequency traveled by a person into a single measure, with higher values characterizing more mobile subscribers and lower values resulting from subscribers who do not travel as frequency or as far.
"We're getting higher value for every new subscriber we get," says Rogers.
On a per-subscriber basis, the Dolans say, "the implied cable and telecom transaction value represents the highest value paid in a major cable transaction in recent years".
We assign them higher value.
High price must mean high value, right?
