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UberX is a ride-sharing system, UberBlack provides sedans and UberLux is the company's high-end offering.
Vudu is clearly a more high-end offering, which may be why it will be initially sold only through www.vudu.com, Amazon.com and home-theater retail stores.
Its most recent high-end offering, the Clie NZ90, pushed plenty of PDA boundaries by including a camera, Wi-Fi networking capability, Bluetooth and a big screen.
The Verizon Center uses Colosseo, a high-end offering, making the Caps "one of the few teams that have that level of sophistication for content," Ballard says.
The company's move to a high-end offering shows how the San Francisco start-up and its biggest competitor have grown alike as they have grown bigger, said Augie Ray, an industry analyst at Gartner Inc. "I am surprised it didn't come a little earlier," Ray said.
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There are intriguing plans, including an expanded wine list that includes more high-end offerings, and a seasonally shifting menu.
But this year, alongside the high-end offerings, there is a stirring of British activity in and around the Square.
But much of the old Bowery is being swept away faster than you can say "skid row," and new high-end offerings are on the horizon.
It will treat Helio as its entry into the traditional cell-phone market and operate it to compete with the high-end offerings of traditional cellular carriers.
It has come up with high-end offerings, but when it tried to sell them in advanced markets it was forced to pay 25% of revenues to patent holders.
The case also focuses on diversification, as Starbucks is branching out in new areas such as menu extensions including offering alcohol as well as rolling out coffee bars with high-end offerings such as a $12 cup of coffee.
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