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"It seems that Coke is being a bit misleading, because now it is much harder to get higher value prizes".
If paying the tax on a high-value prize would be a financial hardship, you would probably be better off trying out for a show where cash is the predominant prize.
As part of the changes there will be fewer higher-value prizes and more smaller ones.
For example, a Canadian study using mailed invitations for a community internet survey found a small ($2) prepaid cash incentive generated the highest response rate, but a high value lottery (2 prizes of $250) was the most cost-effective option (other options tested were no incentive and 10 prizes of $25) [ 27].
that signify outcomes of high value (such as a prizes, food, money, threats, etc).
Investors place a high value on predictability.
High price must mean high value, right?
Is it high value?
Analyze high value keywords.
RF choke or high value resistor.
Build a high value promotional campaign.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com