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1.3 Mission The Infotext Strategy Letter provides high-tech marketers with important news, insights, advance notice of trends, case studies, and pragmatic real world advice about developments related to the worldwide marketing of high-tech products.
Succeeding as a modern, high-tech marketer means adapting to accelerating changes in technology — whether that's leveraging Facebook's newest features, segmenting customers with even more granularity or finding a new platform for viral distribution before the rest of the business world takes notice.
If you have ever waited for hours on hold for a tech-support operator, waded into heaps of e-commerce bureaucracy just to return a defective digital doodad or discovered that your personal information had somehow been passed to online marketers without your consent, then you have experienced what I call "High tech Stalinism".
Materials are high tech.
"It's not high tech.
"High tech is spreading.
This is particularly true in high tech.
We thought electric typewriters were high tech.
and it's not high tech.
Multinationals, high tech, pharmaceuticals and Wall Street.
SLEDDING has gone high tech.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com