Its high-tech cables allow the sort of interactive viewing that media soothsayers see as the future of television but it owns precious little content to send down them.
Its high-tech cables lose less electricity in transmission.
We wondered also if Pirelli would ditch tires altogether to focus on high-tech cables.
The firm has invested $30 million £19.1mm) in a state-of-the-art factory that produces the high-tech cables that Nigerian industry desperately needs.
He added that a new high-tech cable brand and an "intensified focus on service and innovation are making a real difference".
After Gehorsam demonstrated a prototype this spring on the high-tech cable channel TechTV, he received a call from Jim Kondrat, a captain in the Illinois National Guard.
And on the private side, an oil company is building high-tech cable lines inside thousands of miles of unused oil pipes.
They've arranged their most high-tech cable boxes – called the X1, it's in eight million homes, plus more through a licensing deal with Cox — so that viewers can easily click into whatever they want to watch, whether it's tennis on the Bravo network, or highlights from swimming on an internet feed that the box will send into the television.
There is also excitable talk of a high-tech cable car system that would swing visitors from one hill to another, while, as many football fans will know, Swansea City's Liberty stadium is home to the only Premier League team in Wales.
This is because of the use of the company's high-tech cable yarders, such as the "Syncrofalke", which is particularly suited for downhill transport.
Another great example is Gore Associates, a privately held multimillion-dollar company responsible for creating Gore-Tex fabric and all sorts of other high tech computer cables, filter bags, semiconductors, pharmaceutical, and medical products.
