The RadioShack brand was acquired by General Wireless and is trying to revive the brand through partnerships and programs, or what I would call "dragging a dead horse through the water" - I just don't think positioning a high tech brand as a middleman is where you want to be in 2016.
Kevin Bermeister is the founder of Brilliant Digital, which owns many global high-tech brands, including the Kazaa music service.
It's a more "conceptual," "experimental," and "graphic" version of those relaxation modules stocked with individual speakers and comfortable seats that are provided to employees of cool high-tech brands in Silicon Valley.
His stop in the San Francisco Bay area was a day of rampant, unabashed, big-money, high-tech, brand-name California capitalism.
That is a dramatic rise from 2004 levels, when Chinese firms made 53 overseas purchases valued at US$3.8bn.But Lenovo's splashy takeover of the iconic US high-tech brand has so far proven to be an exception.
This Immersive Cocoon is neither a commercial product nor a viral marketing campaign for a high-tech brand.
Supersonic means faster than the speed of sound, of course, and the Supersonic styling look arrived in early '50s, when the word was still high tech and brand new, and memory of Chuck Yeager's 1947 flight to break the sound barrier in the Bell X-1 still fresh.
The same is true in high tech, where brand new product cycles layer on top of replacement and modernization of an installed base.
At Apple, Johnson blew up the rules of modern high tech retailing and rethought how brands and shoppers should connect.
And so, on that day, a group of the leading engineers and scientists in America gathered before one of the great technological marvels of their time, a brand new, high tech, black and white television, to hear the president of the United States say that an American would walk on the moon within one decade -- not because it was easy, but because it was hard.
And as Philips has already discovered to its cost, even when it comes to high-tech wizardry, brands still matter.
