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A wide variety of high quality inventory is featured, from diamond jewelry and designer sunglasses to mattresses, computer tablets, 3D HD televisions and the giant radio-controlled flying shark.
"Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high quality inventory they want," Google's VP of display and video advertising products Neal Mohan writes in a blog post today.
If CTRs are higher elsewhere but CPCs on FBX are 82% lower, then it's still a better deal to pay for a cheaper ad on a high quality inventory source for a cheaper click in finding unique users you didn't find anywhere else on the web.
With TripActions, travelers have access to the high quality inventory they expect from their personal travels with hotel rooms up to 40% off publicly available rates". The company reports that the majority of their hotel bookings come through their Expedia and Priceline partnerships, an indication that rogue travel can be managed with the right travel solution.
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More advanced analytics tools are enabling advertisers to target the right audience, buy the highest quality inventory and measure OTT campaign results more effectively.
Focusing on incrementality means viewability is at the heart of our approach to programmatic and, crucially for our clients, means cookie bombing is never an option and only the highest quality inventory is targeted.
"In the private exchange model, the goal is to make sure you're delivering high-quality inventory to high-quality advertisers," said Mr. Greene of Forrester.
In Manhattan, we have narrowed the list to 14 — hardly exhaustive, yet a good sampling of stores that have consistently high-quality inventory, as well as high turnover, which often enhances the chances of stumbling on a great find.
Among MobPub customers, Payne predicts the marketplace this will be of most interest to "large publishers with high-quality inventory".
Other social app ad networks, such as Social Media, are commanding CPM ad rates of around 50 cents by focusing on higher-quality inventory.
He called on other brands to tap into the $18 billion U.S. secondhand clothing industry: "What I'd love to see is more retail brands embracing this growth by focusing on high-quality inventory that has long life and promotes sustainability".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com