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It's long term, high risk and high payoff".
In the slick promotional video, McGuire describes fusion as "a high risk, high payoff endeavour".
But what our research shows -- not just ours, but Loewenstein's and Kahneman's -- is that the real problem is figuring out which of those futures is going to have the high payoff and is really going to make you happy.
"It appeals to brands because it's a relatively low investment compared with, say, a YouTube video, with a high payoff for success," says Pete Wood, social media director at digital marketing agency 360i London.
Yet if the problem is not getting more Americans to enroll in college but to get those enrolled to finish it, we need to understand why it is that Americans drop out at such disproportionate rates — despite the promise of a high payoff at the end.
High Payoff Majors Median Earnings.
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Such "high risk-high payoff" research, it explains, often entails "radically different approaches, applies new expertise, or engages novel disciplinary or interdisciplinary perspectives".
The men avoided high-payoff tickets that required any I.R.S. paperwork, careful not to arouse suspicion.
Darpa's purpose is to sponsor "revolutionary, high-payoff research" for military use.
The most damaging myth concerns the role of Darpa, which has conducted high-risk, high-payoff research and development since its founding in 1958.
"This gave us a chance to consider additional high-risk, high-payoff science," Mr. Horowitz said after a news conference announcing the new mission.
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CEO of Professional Science Editing for Scientists @ prosciediting.com