Getting attention in bars and at tourist spots, the theory goes, would build up the street cred so crucial among a precious wireless demographic young professionals in their late 20s and early 30s with a high gadget-lust quotient and cash to spend.
Ultimately, all the tweets in the world won't matter if visitors see your campaign and mistakes it for the latest high street gadget.
Just another high tech gadget to some, the iPhone and the age of connected mobility it represents have undeniably changed socialization, marketing and politics in our time.
Its signature style is a whimsical Jules Verne-ian, 19th-century take on high technology — gadgets, gauges and goggles take the place of circuits and fusion reactors.
He claims that the anti-abortion bomber used a leftover World War II device, not a high-tech gadget operated by cellphone.
Even those who know technology best say that they are a little cowed by the prospect of buying a high-tech gadget for a loved one.
The release of a brand-new, high-profile gadget always prompts a geeky ritual: videotaping the opening of its package, or "unboxing".
Another high-end gadget undergoing that sort of price cut is industrial waterjet cutting.
That has turned China into one of the biggest and fastest growing markets for high tech gadgets.
Putting a handset, or a computer, in every home is simply not the high-end gadget maker's mission.
The latest high-tech gadget developed at the company's labs in Europe and the U.S. is the "PC on a chip".
