This company isn't really competing with higher end services like LinkedIn.
Swiss says it will aim for passengers who want high-end service.
The company will feature the product as part of its high-end service, which costs $780 a year per person.
Even more unlikely, Ms. Mitler is offering a high-end service that hopes to find a thriving market in unemployed 20-somethings.
As more women have gone into professions, they have gone into high-end service industries that have a drinking culture, such as finance".
"There's been this assumption that there's a global hierarchy of work, that all the high-end service work, knowledge work, R.&D.
Online businesses are increasingly turning to the techniques of old-fashioned merchandising, like high-end service, that were supposed to be left behind in the information age.
(London has a vast high-end service industry dedicated to tending to the finances of the wealthy; some of whom have become themselves part of the super-rich).
The high-end service includes 29 premium channels, programming in Russian, Greek and several other languages, as well as new options, like HBO Comedy, The Golf Channel and Bloomberg TV.
Mario Sundar, who works at LinkedIn, compared the exclusivity and expensive price tag of the high-end service to A Small World, an invite-only social network, writing "Avoid it at all costs".
The second kind of help might be even more important: policies that would eventually shift the country away from its debt-fueled reliance on consumption and toward more investment, production and high-end service industries.
