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High-end marketers often prefer print advertising in magazines and newspapers.
Except for some high-end marketers, successful companies in each of these categories pursued very different strategies in the first few years of deregulation than they did thereafter.
Podcasting has proven to be a very effective medium for direct-response advertisers, and I believe it will also perform well for marketers who want to use it for branding and high-end marketing.
Many marketers promoting high end products, from Cartier to cars to cruises, found it to be a good way to convey a deeper sell message than was possible in a print ad or 30-second spot.
Co-founder and CEO Kamakshi Sivaramakrishnan told me that while connected TVs are a "niche" platform for now and will only see "a fraction of the kind of spend you see" on other devices, they also appeal to high-end, "premium" marketers.
"They want everything high end".
To that end, marketers need to develop personalized messages to enhance click-through rates and online purchases.
To that end, marketers have been increasingly harnessing the power of mothers online to reach their intended audiences for products.
It really validates the high end.
If the high end of the I.P.O.
Very high end.
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