However, high-end kits can still represent a major investment.
Even those who believe in the virtues of high-quality audio say you'll need high-end kit to notice the benefits.
One9's film, shot on high-end kit, flirts with glamorising the rags-to-rap-to-riches story, but in doing so stays true to its subject.
The point here is clearly for Samsung to leverage the familiarity of its TouchWiz environment to try to bolster the appeal of its high end camera kit.
But a dedicated studio full of high end photography kit could also be deployed for digitizing 3D models of clothes to power a next-gen, augmented reality-enabled clothes buying experience on Amazon.com.
The purchase of dedicated high-end photography equipment is no longer a pre-requisite for producing high quality images — and the mobile tools VSCO offers help to bridge the gap between high end pro camera kit and high end smartphones.
My point of view on this changed radically about 18 months ago when I saw some of the early developer kits of high end VR systems like Oculus and Valve.
"They want everything high end".
It really validates the high end.
If the high end of the I.P.O.
