"We've had the benefit of a very high end dress rehearsal," he said.
The first floor of the sleek minimalist space carries high-end dresses by contemporary Indian designers including Rohit Gandhi and Rahul Khanna (who made the dress worn by Ms. Kothari, right; $660).
Jennifer used a web design company to help build the website for her fashion label Ferona, which specialises in bespoke high-end dresses for women, to give all her users a slick first impression of her designs.
"There will always be money around for the high-end dresses but if you are a middle-market wedding dress shop owner, with all the competition around at the moment you are going to struggle".
GirlMeetsDress, being on the other end, where you basically make high-end dresses available to those who are unable or unwilling to own them, basically with a shared ownership model, you have another different approach".
Essentially an Airbnb for high-end dresses and accessories, Style Lend is a peer-to-peer marketplace where women can list and rent items for a fraction of their original retail cost.
He wears the garb of a cleric, though with high-end dress shoes.
"Our sales have picked up significantly and we're now overbooked," said Roger Lee, chief executive of the TAL Group in Hong Kong, one of the biggest suppliers of high-end dress shirts to department stores and luxury brands in the United States.
As I walked farther north, the shops started to get fashionable, and suddenly I was back in familiar territory, the land of restaurants, bars, high-end dress shops and cafes with attitude.
This leaves plenty of space for smaller independent acts to shine, and provides a welcome alternative to the high-end, dress-to-impress scene that is typical of Mumbai's glitzy cocktail bars.
Social Media is Lighting the Way for New Opportunities: Rent the Runway, a Netflix-based model for high end designer dresses, has in part become successful because of the rise in social media.
