While we're only a fraction of Fab.com's size, TouchOfModern appeals to a higher end audience and we strive to offer not only beautifully designed modern products, but products that are high in quality and worthy of distinction".
The Economist market is 'a high-end audience of about 35 million people around the world, which we are very clear about', Alexander says.
Quality films made for everyone, such as Gone with the Wind, have given way to quality films aimed at a high-end audience.
Yet it suggests that a bigger high-end audience exists for beer than one might believe, given the usual fare of fried mozzarella sticks and chicken fingers.
Their motivations may vary from dedication to a cause, to a chance to get their company's name in front of a high-end audience, to an opportunity to unload an item that is not selling well.
Mr. Levin says he hopes to pivot the brand toward a high-end audience by approaching retailers like Whole Foods and Lululemon, pitching it as a low-calorie, protein-rich snack with quality ingredients or, as he puts it (with a straight face), "the filet mignon of beef jerky".
As it's an innovative, youthful service that has only been running for a couple of weeks, I decide to try it out alongside online retailer Mr Porter's personal shopping service, which is more established and aimed at a more high-end audience.
This independent research survey focuses on high-end audience penetration by business publications.
To drive demand and interest from a high-end audience, don't make your products easy to get.
It was positioned as a high-end machine and aimed at Apple's high-end audience of graphics pros for whom the more expandable PowerMac G4 towers were a better deal, in part because they were more expandable and customizable.
