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The alternative is to create lots of jobs with high disposable incomes.
They are cities with universities, large professional populations, and relatively high disposable income.
"We cater to males, 25 to 55 years old, with high disposable income," he said.
They also have relatively high disposable incomes on average compared to the nation and averages can be deceiving.
Tennis is attractive to sponsors because its fans have high disposable incomes and the season is almost year-round.
Consumer confidence is high, disposable income is rising and the unemployment rate is lower than that of the three presidents who lost bids for re-election.
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Families have higher disposable income.
"They used the higher disposable income to bid up house prices," suggests Hawskworth.
Higher disposable income makes it possible, even desirable, to dress up the mundane things in life.
Vastly improved pubs and surprisingly posh chicken shops reflect changing tastes and higher disposable incomes, not a political metamorphosis".
As success fed into higher disposable incomes and demand for houses, the returns on property investment soared.
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