It's a high-pressure, high-volume business, advertising in the usual low-rent ways: talk-radio ads, Web come-ons, fliers on car windshields.
This was a high volume business, with as many as twelve projects completed each year in editions of 1500.
Fashion is now affordable to millions of consumers, but the low-cost, high volume business model that allows this also encourages a culture of disposal, with an estimated 350,000 tonnes of clothing sent to landfill each year in the UK alone.
The offering is meant to target larger merchants operating on the platform, and those that do a fairly high volume business.
CEO Jonathan Taylor explained to us how keeping a low profile while doing high volume business has been easy in this particular industry.
Of course, unit sales aren't in fact the goal here, profit is: especially at Apple that has repeatedly pointed out that it has no interest in pursuing low margin and high volume business.
While Shopify wasn't necessarily designed to handle high volume business, the platform held up with demand – to the point where some big brands were switching from existing enterprise-grade solutions including the likes of Magento.
And it's his experience handling high transaction-volume businesses that ultimately led the company to hire him.
Instead, Packard turned his eyes to a renegade manager named Dick Hackborn, who was cocky enough to think that HP could still compete in a brutal, high- volume, low-margin business.
