The second law of fads, according to Gladwell, is the Stickiness Factor.
And the stickiness factor is not to be underestimated: is there something off about repeated randomness?
The second factor, the Stickiness Factor, ensures that a message doesn't go in one ear and out the other.
These three agents of change I call the Law Of The Few, the Stickiness Factor, and the Power Of Context.
Analyzing these three elements, he arrives at what he calls "The Law of the Few," "The Stickiness Factor" and "The Power of Context".
High stickiness and low utility, like web applications, then advertising is the choice.
To achieve this, we introduce a metric called Stickiness Index to quantify the range of preferences of users that always select to travel on the same route (high stickiness) to those with a more varied patterns of route selection (low stickiness).
And I'm not sure of the stickiness factor of an app for following and favoriting people's words in the age of Twitter.
In this case, its report defines engagement as a sort of "stickiness" factor – a metric that compares daily users to monthly users.
"High stickiness and high utility, for example social games like Farmville that are really engaging and the consumer plays for months, then you typically do offer either a subscription model or virtual goods".
