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The idea is to hide technology in ordinary life, to bury the computer deep within old-world routine.
The earmuffs join handbags already on the market that also hide technology, like a clutch from Rebecca Minkoff that opens to reveal Bluetooth-connected speakers, and bags from a Kickstarter start-up called Everpurse that wirelessly charge smartphones.
Rescuers rushed to bury part of the wreckage, either in haste to get the service going again before all the survivors had been accounted for, or because they wished to hide technology (either Chinese, or some lifted from foreign companies).
We try to hide technology, rather than making it visible, like in the past.
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I'd also warn not to hide behind technology.
Tech companies know they need to hide wearable technology in accessories that look less like computers and more like things we would wear anyway.
It has become far easier to hide behind technology, where you can make a considered response or execute a pre-planned attack.
The reason: We can hide behind technology and avoid the human interaction that is essential for good communication.
At Polycom we take a chapter from Apple and hide the technology, to make our products user-friendly.
The goal, ultimately, is to hide beacon technology in almost everything.
In the Marvel universe, Wakanda's discovery of the super-strong metal vibranium, and the country's subsequent decision to hide its technology, means that it's largely untouched by the horrors of real-world colonialism.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com