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For example, a traditional, handmade Alpaca scarf I discovered in a small, hidden shop in the San Telmo district of Buenos Aires is so much more luxurious to me than a mass-produced cashmere scarf piled up next to hundreds of others in a generic luxury flagship.
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You may have noticed in this column that there are no men hiding shopping bags, dissembling about the cost of their golf lesson or pretending that their new suit was on sale.
So as not to flaunt her own salary, Lori Weiss, a 29-year-old lawyer in Manhattan, has found herself clipping price tags off expensive clothes she buys on shopping binges, or hiding shopping bags in the closet just so men she was dating would not see them lying around and feel threatened by her spending power.
For the moment, the mall finds itself shrouded in greater obscurity than ever, as construction scaffolding hides shop facades and plywood covers sidewalks while work goes on to retool its overall look.
The element of treasure hunt is also fun, especially when it goes low-tech, with notes hidden in shops and mysterious strangers waiting for you on street corners.
Often housed in grand, historical buildings, hidden among shopping areas, they offer more than just a room full of books, and members say they feel they are part of a city's heritage.
At one time there were about 90 entrances to the complex, all of which were hidden in shops along the main streets of Qianmen.
"It is fantastic how Manchester has pulled together," says Danielle Fuller, who had to hide under shop shutters to escape the violence.
The store migrated in 1999 to Chelsea, where the windowless shop, hidden behind the graffiti-sprawled walls of a former industrial factory, has become a shopping destination.
England's Lane by Joseph Connolly - a "darkly humorous" (Time Out) account of three couples who own shops on a street in north London in the late 1950s and the secrets hidden behind their shop fronts.
There is also a potion shop hidden in the trees, pony riding, science shows and yoga.
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Justyna Jupowicz-Kozak
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