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The computer industry, for one, commonly uses hidden options.
Often hidden options are a simple expedient for companies and cause no harm to them or their customers.
When hidden options appear to intentionally obscure choices that customers may value, companies risk a customer backlash.
The rebuttal comes following an amusing spoof article, published by the Lucky Peach, seemingly offering a smorgasbord of hidden options for the discerning customer.
When a company uses hidden options, the default is presented as a customer's only choice, although hard-to-find alternatives exist.
As airlines struggle to manage growing customer dissatisfaction, they should be mindful that using hidden options may add fuel to the fire.
Similar(53)
Airlines have their reasons for not publicizing the choices (primarily cost and efficiency), but customers who know or suspect the existence of the hidden option are inconvenienced by having to hunt for it, and other customers can become annoyed when they discover after the fact that a different option was available.
Google does, apparently, keep this data unless you hunt down a hidden option which is entirely ambiguous.
The hidden option within the game, known as "badass" or "hardcore", is turned off by default but can be enabled by those that have modified or hacked their console.
Now select the Hidden option in the General tab.
Select Read-only and Hidden option under General tab and click on OK.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com