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– Heterogeneous customers with different segments, varying by age, purpose of travel, independent or group, etc.
In a multi-period setup, heterogeneous customers strategically evaluate their utility and decide where to buy.
Finally, we analyze the impact of limited attention on the screening of heterogeneous customers.
If you calculate an average EVC across a group of heterogeneous customers, you may be missing critical differences.
What are the optimal intertemporal pricing strategies for firms when facing heterogeneous customers?
Second, with asymmetric information and heterogeneous customers, an auction is more profitable for the seller than a posted price (Wang 1993).
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Based on a heterogeneous customer model, we derive the optimal pricing strategies for different supply policies and market structures.
Cuckoo metaheuristic algorithm was also used to optimize warranty periods in a heterogeneous customer population (Roozitala and Asgharizadeh 2013).
So tailor-made loyalty systems go way beyond these heterogeneous customer groupings by offering propositions at an individual customer level (truly 121 propositions).
In this section, we propose how to explicitly account for segments of customers (heterogeneous customer demand) in a linear mixed-integer model formulation of (2)–(4).
"Dynamic Pricing for Heterogeneous Time-Sensitive Customers". Negin Golrezaei, Hamid Nazerzadeh, and Ramandeep S. Randhawa, MIT Sloan Working Paper 5499-18.
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