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But results can be misleading: Had we only checked how the images affected conversion, then we would have seen that female hero images, and not the male ones, lead to higher conversion rates.
Amazon Pages looks more dynamic than what you get at the moment: companies can include more photography, including large "hero" images (two examples illustrated above); buttons to Facebook and Twitter pages; and "merchandizing widgets" that let you select and place links to specific products of yours or others offered through Amazon.
The new feature was announced at the same time as a couple of other enhancements: Google will now provide location extensions on video campaigns on YouTube; and enhanced local catalog display ads that will let merchants feature larger "hero" images as well as full listings of their other in-store inventory, along with stock and pricing information.
(Photo: Hero Images Inc./Getty Images).
"Things they could use more like hero images, front-and-center for their marketing campaigns".
H. H. Arnason noted that Whaam! presents "limited, flat colors and hard, precise drawing," which produce "a hard-edge subject painting that documents while it gently parodies the familiar hero images of modern America".
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Cernan had to learn how to sell the hero image, even if he himself didn't particularly believe in it.
Full transcript: Dear Daniel and Sarah, We noticed that Laura has a Wonder Woman lunchbox that features a super hero image.
The 12 Apostles area is a sort of hero image for us, and we wanted the car to be down there racing.
He strutted a bit more, his manner grew more pompous, and he also clearly saw advancement of his career in the hero image of him that Vann was projecting and in the fact that his division was killing Vietcong on a scale that none of the other divisions were attaining.
Using A/B testing, we created two versions of our homepage – one featuring a female hero image, and one featuring a male hero image.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com