Sentence examples for hero brand from inspiring English sources
Now another company, Activision, owns the Guitar Hero brand, and the new Guitar Hero III is facing off against Harmonix's Rock Band in the marketplace this holiday season.
This bizarre situation, in which two near-identical products are in the shops, came about when MTV bought Guitar Hero developer Harmonix, but publisher Activision retained the Guitar Hero brand, so Harmonix re-emerged with Rock Band.
The Corvette is a true "hero" brand for Chevrolet, one of the most emotionally enduring expressions of its long history.
Now, the analyst isn't saying that DJ Hero won't sell at all, just that, based on the early hype, and the Hero brand name, it he and his company initially expected it to do better.
Think of your brand story as a journey you are taking your audience through: the hero (brand) goes through a tense situation because they believe in something more, they push through growth-inducing challenges, and eventually, find a resolution that benefits the audience.
Her sponsor Nike is a hero brand too, and she embodies 'Just Do It.'.
In the past, when audiences had no choice about the media they consumed, the traditional approach was to cast audiences as the damsel in distress, saved by hero brands with a magic solution.
On Feb. 18, 1954, while investigating charges of espionage within the Army, the senator lashed out at Gen. Ralph Zwicker, a decorated World War II hero, branding him as "unfit to wear the uniform" for his refusal to provide classified information about an army dentist who was under surveillance as a suspected member of the Communist Party.
According to him, every year we see "hero" brands disappearing from the market because you can only win consumers with great products, not just great marketing.
Customers love hero brands because they are on a mission to improve the world, often rescuing people from injustice or harm.
Harmonix CEO Alex Rigopulos felt that the aggressive competition between the Rock Band and Guitar Hero brands on the belief that the market could only support one franchise also contributed to the decline of these games.
