At Burberry, Angela Ahrendts, the chief executive, and Christopher Bailey, the chief creative officer, have also tapped heritage to secure a turnaround that began five years ago when the two decided to dust off a "rough diamond" — the famous Burberry trench coat — and turn it into a polished, must-have item that appeals across genders and generations around the world.
No private company had ever been allowed to lay cable under the city's cobbled lanes and around the renowned medieval buildings that have secured Bruges's place on the Unesco world heritage list.
Stripped neo-medieval floorboards, flagstones, thatch if possible, and food and drink that reflects the medieval and inherently rural heritage — perhaps it's here that the nation's identity might be secured.
Libya is by no means alone in the problems it faces in securing its heritage in the aftermath of conflict.
The long-running bid to secure world heritage status for the national park stretches back to the 1980s.
Charles did not secure his heritage without a civil war, but he was speedily victorious and made his position secure by treating his opponents with great clemency.
"When the earthquake hit, communities came together to secure their heritage," says Dr Donna Yates, a specialist in the theft of sacred art at Glasgow University.
If it secures world heritage status, it will join Australia's Great Barrier Reef, the Great Wall of China and the Grand Canyon in the US as sites with outstanding value to the world.
Opposition to Hull Tigers was led by the Hull City Supporters' Trust, who said in a statement they were delighted with the decision and wished "to record our gratitude to the FA for securing the heritage of Hull City and for listening to the supporters of the club".
Following an extraordinary fundraising effort by residents of the Forest of Dean in Gloucestershire, where Potter was born, the archive was secured for the area and is being painstakingly archived at a heritage centre.
