Are your actions helping your client accomplish their goals?
This will also help your client build a stronger and deeper understanding of the organizations as well as build relationships with the staff.
Help your client position the solution not only in the context of the specific problem to solve, but the overall enterprise goals.
If you have the point of view of a traditional PR firm or a digital agency, you might be thinking from the bottom up, hoping that the article you landed, or the content you created, will trickle up to help your client's business needs.
Help your client to formulate the testimonial before filming.
For example, help your client avoid the trap of trying to sell everything.
Over time all perms lose their definition; help your client to understand this.
Using your client and his or her website in your library analogy might help your client make the connections.
Use fitness testing, physical measurements and before-and-after photographs to help your client see how far she's come.
Consulting is all about forming relationships with your client, and using those relationships to help your client achieve some business goal.
