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In many ways, the acquisition of Magento helps Adobe close the loop in its marketing story by giving its customers a full spectrum of services that go from analytics, marketing and customer acquisition all the way to closing the transaction.
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Naming some may help: adobe houses, pre-Colombian pyramids and architecture in general; rocks variously hand cut, au naturel and trompe l'eoil; dark mysterious doorways and other apertures; interior volumes and interior décor; cities ancient and modern; art high and low; harsh light and velvet shadows.
The deal will help Adobe expand in the mobile market with the its popular Flash product.
Another program that should help Adobe's cause is InDesign, a desktop publishing program with Internet capabilities that's scheduled to ship this summer.
Lynch has been instrumental in spearheading and helping Adobe's Creative Cloud efforts get off the ground in recent years.
While these tools should help, Adobe still makes the vast majority of its money from Creative Cloud.
Satellite notes that there is some overlap already between what it offers and what Adobe already does, which should help Adobe drive more business to its platform.
You could say that Lynch helped Adobe succeed at becoming a cloud-first company faster than any other technological giant currently trying to master the same shift.
It should also help Adobe compete with Salesforce, which offers its own marketing, sales and service offerings in the cloud and which bought Demandware for more than $2 billion in 2016 to provide a similar set of functionality.
While there has been some pushback against this move, Wadhwani believes that most of the community is ready for this move and that it will help Adobe innovate faster and serve its users better.
"Our work with Dropbox, as our first file sync and share partner, will help Adobe Document Cloud customers and people around the world be more productive with the documents at the center of their daily lives".
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