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Last year Unicef UK published research claiming the NHS could save £40m a year if more women were given help to breastfeed for longer.
Mothers were mostly offered help to breastfeed.
BFHI accreditation standards recommend that mothers receive help to breastfeed within 30 minutes of birth and emphasize ' correct' positioning and ' correct' attachment [ 2, 27].
To support this, babies should be placed skin to skin with their mothers immediately following birth and offered help to breastfeed when needed [ 35].
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Descriptions such as 'breastfeeding-friendly'mother-childild friendly' or 'pro-breastfeeding' may be used for such other complementary efforts to help mothers to breastfeed.
During the following ten years, many hospitals worked to become baby-friendly, and many health workers were trained on breastfeeding counseling, to help mothers to breastfeed optimally both in hospitals and in the community.
After the baby is born, don't hesitate to talk to a medical professional if you need help learning to breastfeed.
Good for them; if it helps them to breastfeed, I'm all for it.
So, in the U.K., a team of researchers at Sheffield University are conducting a study to see whether financial incentives can help motivate women to breastfeed.
"For example, we have a rule that a health worker should help every mother to breastfeed within one hour of giving birth," Dr. Thuy says.
Together, we can help working women to breastfeed and reap the benefits for themselves, for their children, and for the health and well-being of future generations.
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