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"It will help at the box office," Lassie's director says.
do anything but help at the box office?
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Mendelson continued: "As we've seen with Exodus and Pan, whitewashing or racebending doesn't really help [at the box office]".
It raises the issue of how much money the backers of these films will put behind them – the assumptio is that Oscar marketing helps at the box office while it beats the drums for statues, and that any eventual wins at the Oscars will then further accrue at the box office.
Would it help "Joe Turner" at the box office?
Is this the start of a quiet march to victory for "The Artist?" Or will more commercially successful movies like "The Help" ($169.5 million at the box office, 10 percent support among Times readers) and "Moneyball" ($75.5 million, 5 percent) be able to woo voters?
As the TV spot indicates, the DreamWorks film is hoping to find the kind of success that "The Help" did at the box office when it was released last August, grossing nearly $170 million by the end of its theatrical run.
Jane Henderson is in charge of group sales and helps out at the box office.
And in recent years, sequels have been helped along at the box office by videos and DVD's, which introduce the series to a wider audience.
One thing he definitely has is a knack for getting attention, and though this has helped him at the box office, his penchant for sex and violence (usually combined) regularly lands him in trouble.
During the 1930 season, the team signed star Army halfback Red Cagle, who helped them at the box office.
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