Hard work, however, may not be enough to change deeply held attitudes.
Regardless of discipline, opinion leaders held attitudes concordant with reducing the caesarean delivery rate more often than non-opinion leaders.
Cumulatively these subtle messages do of course reflect commonly held attitudes but, critically, they reinforce and encourage them.
In the meantime, before deeply held attitudes have a chance to change, there is a disjunctive new normal.
No matter how strongly they are held, attitudes are subject to change if the individual holding them learns of new facts or perspectives that challenge his or her earlier thinking.
Projects such as Aitebaar and Oxfam's campaign have to address the invisible strings that hold the institution back: the deeply held attitudes of both men and women, among the police and the public.
Nor can Boyd completely dispense with the racism; the book is set in 1969, when even the more politically enlightened often held attitudes that were unacceptable by modern standards.
Deeply held attitudes like those perhaps explain why despite the protests by journalists, there was relatively little popular outcry after the government's clearly deceptive handling of the news of Mr. Obuchi's stroke.
Here's where the margins grow mighty: what Hollywood studios can, or dare, to do is necessarily dependent on producers' sense of widely held attitudes; what independent filmmakers can do depends mainly on a filmmaker's sense of what makes for a good movie.
Receptivity to genetic testing for lung cancer susceptibility was assessed among African American college freshmen, who held attitudes favorable towards or had experimented with cigarette smoking.
When collectively held attitudes motivate a group to espouse a false belief despite the group's possession of evidence to the contrary, we can say that the group is collectively self-deceived in a non-summative sense.
